Improving the ability to perform
Oticon will start the journey by investing in additional research exploring new technologies to improve performance in difficult situations.
We will continue to develop methods and algorithms from these research findings. We will apply the algorithms to devices which can be used by the hearing impaired in real-world settings with positive benefits.
This will provide you, the hearing care professional, with strategies to maximise your clinical effectiveness when fitting, programming, adjusting, and customising hearing devices for your clients.
Another dimension is the ability to perform all day
Oticon has already been involved in research for more than a decade into the additional cognitive load imposed by hearing loss. We will continue to invest in this area with the aim of uncovering factors that reduce this load and that can reduce the expenditure of cognitive energy on listening.
This research will lead to the development of algorithms that facilitate listening or shift processing demand into the hearing device rather than placing the burden on the hearing-impaired listener. We will then be able to provide clinically feasible and robust methods to reduce cognitive load, free up mental resources, and maximise listening pleasure.
Advancements in technology and preservation of energy
We are always working on technological advances that can improve hearing performance, especially in difficult listening situations. These include acoustics, signal processing, and wireless techniques.
To help users perform actively throughout the day, we must look at individual abilities, characteristics and preferences in a broader perspective than before. This, together with the ability to maximise performance, will lead to optimised hearing the whole day.